We could all probably use an assistant. But when you’re a freelancer running your own business, hiring an assistant can often be a practical way to increase both your revenue and quality of life (including your ability to travel more).
Let’s use a hypothetical freelancer, “Sally,” to illustrate this point. Sally is a freelance consultant who charges $80/hour for her services. She just started her business last year and spends roughly 10-15 hours per week on administrative tasks, like data entry, qualifying leads, and scheduling calls.
If Sally were able to take the 10-15 hours per week that she was spending on these non-revenue earning tasks and focus the time on working with clients and growing her business, she could increase her revenue by around $800-$1,200 per week. Assuming Sally pays $15/hour for an assistant (because Sally knows that everyone deserves a living wage), Sally would still be earning an additional $650-$975 per week.
Additionally (and, for purposes of this blog post, more importantly), hiring an assistant can help freelancers travel more. In addition to being able to take the increased revenue and use it for trips (both for business and fun), hiring an assistant makes it easier to work outside of your “home” base.
The reason for this is that even though the world is becoming increasingly digital, there are still reasons that freelancers may be tied to a specific location. In my own freelance business, a pain point I’ve faced is that I will sometimes need to get mail or mail documents out (yes, snail mail!), which can make it hard to plan trips that last more than a week or so. But by delegating these tasks, where possible, I’m able to extend my trips and worry less.
It’s often the case that if you’ve just started your freelance business, the last thing you want to think about is bringing on an assistant. Likely, you’re still trying to figure out if it’s a sustainable business and you want to keep every last penny of revenue that comes in (which is something I can totally relate to). Also, hiring an assistant sounds like something more “successful” people do.
But once you’ve established your business, and particularly if a goal of yours is to use your freelance business as a catalyst to travel more, it’s a step that’s definitely worth considering.
When you’re at the point where you’re ready to hire an assistant, there is great recruiting technology available to help make the process seamless.
Are you a freelancer who has used an assistant to help your travel more? Let me know in the comments!