American Airlines confirms imminent move to dynamic pricing

The senior vice president of revenue management for American Airlines confirmed today, while speaking at the Bernstein’s 35th Annual Strategic Decisions Conference, that American Airlines will soon be moving to a dynamic pricing model.

This is being heavily reported on a number of leading travel blogs, including The Points Guy. Importantly, the move to dynamic pricing may happen as soon as July 31, 2019, so if you are holding onto American Airlines miles, you may want to consider them using right away since dynamic pricing almost always leads to a drastic devaluation of miles/points held.

American Airlines is following in the shoes of Delta and United, the latter just announcing the switch to dynamic pricing in April.

I definitely expected American Airlines to make the switch, but wish they had given customers more time. I absolutely love their current business class redemption rates to Asia (I was recently able to score a 70,000 point business class ticket on Qatar Airways, in their QSuite), which I’ve found to be one of the best deals around.

For now, we’ll have to wait and see what these awards will look like after they make the move. But I’m not at all optimistic.

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