Hilton is hopping on the “dynamic pricing” bandwagon, according to a recent release from a Hilton spokesperson.
The statement said (with emphasis added on the part referencing dynamic pricing):
Since the launch of Points & Money two years ago, our team regularly monitors the performance of the program and makes necessary tweaks along the way. Points & Money is performing very well and we’re thrilled so many members are taking advantage of it.
A few days ago we made a slight shift in the program and as we previously shared, while we won’t be sending updates for each and every shift, we are fully committed to delivering the best value to our members, and will carefully consider any adjustments for Hilton Honors properties.
As Points can flex depending on the hotel and date, visit https://pointsexplorer.hiltonhonors.com/ to search desired hotels, destinations and preferred dates to book your next stay at over 5,000 Hilton hotels.
Hilton Honors is the only program that allows members to make use of ANY combination of Points and money starting at just 5,000 points to redeem at one of our properties.
Recently, I was able to redeem 380,000 Hilton points for 5 nights in a Water Villa at the Conrad Maldives and was already trying to accumulate more points to stay at the Conrad Koh Samui. Right now, it does appear that prices are remaining the same for the upper-tier hotels, with One Mile at a Time reporting that prices are currently the same at the Conrad Bora Bora and the Waldorf Maldives (which was already clocking in at 120,000 points per night – their most expensive property).
I’m happy that other travel bloggers are calling this what it is – a devaluation – and it’s, unfortunately, part of an ongoing trend.
Is the switch to dynamic pricing changing your plans for spending points? Let me know in the comments!